Our History

Our founder, Elia Nuqul, believed in looking for opportunities where others failed to see them. In 1952, he established the Nuqul Brothers Company, a modest trade and import business for food and consumer goods. As his business grew, Elia demonstrated a commitment to innovation and sustainability that was far ahead of his time, and he began seeking new ways to expand and branch out.

In the first two decades of FHH’s history, the company witnesses exceptional operational growth


Elia Nuqul establishes Fine Hygienic Paper Company LLC, a tissue converting plant, in Jordan


FHH's table napkin machine starts production


FHH inaugurates a tissue converting plant in Lebanon


FHH introduces wing-type diaper


The company expands its operations into Riyadh, Saudi Arabia


The company inaugurates a tissue converting plant in Kuwait

During the 1980s and 1990s, FHH expands into more countries and markets


FHH officially expands its operations into Egypt


FHH inaugurates its first paper mill in Egypt

The same year, FHH inaugurates a tissue converting plant in the UAE


FHH inaugurates Al-Keena Hygienic Paper Mill in Jordan


The company expands its operations yet again, establishing Perfect Printing Press in Jordan

Always at the forefront of innovative thinking, in the late 1990s and early 2000s, FHH’s state-of-the-art technologies and innovations begin to gain global recognition


FHH introduces its award-winning SteriPro™ technology


FHH receives King Abdullah Award for Excellence for the first time


King Abdulla II of Jordan awards Elia Nuqul ‘Al Hussein Medal of the First Order for Excellent Performance’ in recognition of his contributions to the development of Jordan


FHH enters the Guinness Book of World Records for producing the world’s largest box of tissues


FHH wins the coveted Superbrands Award for the first time


  • FHH opens its second paper mill in Egypt —the largest in the region
  • FHH launches the revolutionary WetPro™ technology


FHH becomes the first paper mill in the MENA region to sign the UN Global Compact


  • 'A Promise Fulfilled’ is published exploring The Founder’s long and productive life
  • Forbes Arabia names FHH as the number one tissue brand in the Middle East

As FHH’s operations grow, so does its global reputation for excellence


FHH reaches yet another milestone, producing its one-millionth ton of Fine tissues


  • 'The Museum' showcasing the heritage of the group is inaugurated in Jordan’s head office
  • FHH’s newest factory, in Morocco, begins production

In 2013, FHH and its subsidiary, Perfect Printing Press, receive the prestigious King Abdullah II of Jordan Award for Excellence


FHH was one of the four companies to found the UN Global Compact network in Jordan


Recognizing the group’s potential for growth, the Nuqul family, owners of FHH, sells a minority stake of the company to a group of investors represented by Affirma Capital (formerly Standard Chartered Private Equity)


  • Medical Wellness Association recommends “Fine Baby” as the number one baby diaper worldwide for its high quality and added economic value
  • Fine Towel products receive German certificate “ISEGA” for being “safe to use with food”, becoming the only ISEGA certified products in the Arab World


  • Fine Baby® Named “Pediatric Product of the Year” for 2018 by the Medical Wellness Association
  • FHH received three awards at Break the Ceiling Touch the Sky® Leonie Awards; (gender diversity and leadership excellence awards)


  • FHH Wins Superbrands Award
  • FHH’s opens fifth major paper mill, Al Nakheel, in Abu Dhabi, UAE


  • Fine Tissues endorsed by the Family Hygiene Institute for being the only sterilized tissues in the world
  • Fine Baby receives the Gold award in the David vs. Goliath category in the prestigious Effie award
  • Fine Hygienic Holding acquires 35% stake in Nai Arabia Food Co.
  • FHH Received the Fitbit Award for Physical Activity from Daman Corporate Health and Wellness
  • Fine Hygienic Holding CEO Recognized in Forbes Middle East’s List of Top 50 International CEOs Heading Local Companies
  • FHH received two awards at Break the Ceiling Touch the Sky® Leonie Awards


  • Fine Tissues are named ‘Sterilized Brand of the Decade’ by the Family Hygiene Institute
  • In response to the COVID-19 crisis, Fine establishes a USD2 million Relief Fund and launches its Fine Guard line of long-lasting germ protection products
  • FHH expands into Pakistan through a joint venture


  • FHH’s CEO is recognized once again by Forbes Middle East as one of the top CEOs heading local companies
  • The founder of FHH, Elia Costandi Nuqul, receives the Order of State Centennial from His Majesty King Abdullah II, in recognition of his contributions to the advancement of Jordan’s industrial sector
  • The Saudi Ministry of Human Resources and Social Development presents the company with the coveted Labor Award in the ‘Best Work Environment’ category
  • FHH is the corporate category winner at the 2021 Living Business Programme
FHH received several awards at the Gulf Sustainability Awards, most notably the Gold Award for the Best CSR Initiative Category Khair Al Koura program


FHH is named a Top Employer in the Middle East by the Top Employers Institute
FHH becomes a signatory to the UN Women’s Empowerment Principles
FHH launches Motiva Supplements
Fine Hygienic Holding Wins License to Market FIFA World Cup Qatar 2022 Facial Tissues and Will Be Providing Support During the Tournament


FHH becomes Official Hygiene Provider for DP World International League T20.
FHH launches eon Longevity Blend
FHH acquires Easy company in Egypt
FHH is named the Official Hygiene Partner for Ministry of Hajj and Umrah FHH sets Guinness World Records title for highest tissue paper production rate in 24 Hours